Here are all the product videos Apple has published so far this week

While Apple isn’t holding a traditional event for this week’s announcements, it’s releasing its usual product ads and promo videos. Here’s what’s been posted so far.

As usual, music plays a big part in most ads, except for the iPhone 17e promo video, which features a tongue-in-cheek narrator delivering the device’s highlights through short lines and rapid cuts.

While the M4 iPad Air video is by far the most striking, with uncannily creative angles that make the ad feel gravity-defying, the M5 Pro and M5 Max MacBook Pro and M5 MacBook Air videos lean on upbeat improv jazz and Afrobeat soundtracks to highlight their updates.

Watch them below.

iPhone 17e

M4 iPad Air

M5 Pro and M5 Max MacBook Pro

M5 MacBook Air

While you’re watching

9to5Mac’s gadronics fernando silva has been hard at work with his own set of videos covering this week’s launches so far, and has published in-depth looks at everything that Apple has announced on 9to5Mac’s YouTube channel. You can watch them below:

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